Position Yourself for Products in Competitions

You want to stand out when the competition is already there when entering a market. Think about three things:

1. Form your own personality for your identity: Clone a service offer by a guru won't make you a guru. You want to have the content come out your personality, yourself. Clients respond to what you like. It's too risky to be a me-too.
2. Find out from the customers to identify the REAL problems.
3. Create a single superpower to tackle one of most identified problem.

Once the company is positioned, then, move on to design irresistible products. 

references

• How To Stand Out When The Competition Is Already Outstanding