A Framework of Getting Traction

​Getting traction is hard.  In the Bullseye Framework, the outer ring is what's possible, the middle ring is what's probably, the inner ring is what's working. Getting traction is finding the inner ring.

There are 19 channels you can use to gain traction. According to Law of Shitty Clickthrough, all marketing strategies eventually result in shitty clickthrough rates. However, some may works well, others not so well. It's hard to predict which channel will work the best. Therefore, do not only consider those channels you're comfortable with.

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