Software Development, Product to Market
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Position Yourself for Products in Competitions

11/8/2016

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You want to stand out when the competition is already there when entering a market. Think about three things:

  1. Form your own personality for your identity: Clone a service offer by a guru won't make you a guru. You want to have the content come out your personality, yourself. Clients respond to what you like. It's too risky to be a me-too.
  2. Find out from the customers to identify the REAL problems.
  3. Create a single superpower to tackle one of most identified problem.

Once the company is positioned, then, move on to design irresistible products. 

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A Framework of Getting Traction

10/12/2015

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​Getting traction is hard.  In the Bullseye Framework, the outer ring is what's possible, the middle ring is what's probably, the inner ring is what's working. Getting traction is finding the inner ring.

There are 19 channels you can use to gain traction. According to Law of Shitty Clickthrough, all marketing strategies eventually result in shitty clickthrough rates. However, some may works well, others not so well. It's hard to predict which channel will work the best. Therefore, do not only consider those channels you're comfortable with.

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Profile of an Entrepreneur

9/18/2015

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Traits and Skills of a Successful Entrepreneur. via blog.udacity.com
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Why Use Newsletter Marketing

12/29/2013

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Simon Sinek advocates "start with why." He presented a talk on the topic of "How great leaders inspire action?" The short answer is that inspirational leadership questions "why?" Simon Sinek said:
People don't buy what you do; they buy why you do it. 

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Case Study:  Websites for New Bitcoin Crypto-Currency Users

11/30/2013

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This post is a case study of my latest project. The resultant product is a pair of websites designed for new Bitcoin (a crypto-currency) users. I laid the ground work of inbound marketing in September (3 months ago) along with market research and planning. It is not until recently I started the design and development in anticipation of a full rollout planned in the coming year 2014. The websites, bitcoin-tw and bitcoin-en, are partially live and open to the public as of this writing.


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What Does a Software Product Manager Do?

11/9/2013

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The role of product manager is viewed as a business function to maximize ROI in the product, maximize market share, revenue, etc. for business success. Product managers work with engineering and across the business to make sure the software product is well built and defined. 

I personal think an entrepreneur should be a product manager in his/soul with product manager skills.

What does a product manager do?


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in loving memory of my mother  and my 4th aunt
Photos used under Creative Commons from net_efekt, schani, visnup, Dan Zen, gadl, bobbigmac, Susana López-Urrutia, jwalsh, Philippe Put, michael pollak, oskay, Creative Tools, Violentz, Kyknoord, mobilyazilar