The Nature of an Opt-In Email List
The Opt-In Challenge
The Resource Guide Solution
If you blog about software development in your field, your target audience want to learn from you what development tools you use in your professional life. If you use video a lot to teach people do things, then what tools get you in front of the audience?
Compile a list of tools that your targeted audience really like to know about. Share with them some of your tools that are valuable and accessible on the web. The time-consuming way of coming up with a free ebook tutorial as a lead magnet may serve the same purpose, but a short list of resource guide based on your professional life that you can come up with in an hour may be even more effective. I'll give this MVP (minimum viable product) approach a try.
Magnetic Headline Examples
- specify type of tool,
- specify outcome (must be as concrete as possible),
- the parenthetical statement should be counterintuitive or create massive curiosity.
I like lead magnet headlines written with some kind of counterintuitive elements at lot like the followings I've seen:
The top 5 digital marketing tools for local businesses. (Hint: The 3 best ones are free.)
The only 3 pieces of exercise equipment you need in your home. (Hint: They all weigh less than 5 pounds.)”
The Top 5 Phrases You Should Say To Get Instant Respect And Authority In The Classroom (Hint: They’re All About Uplifting Your Students & Making Them Feel Better About Themselves)